Tupperware plans to introduce more products.

 
Direct selling company Tupperware plans to introduce more products from its global stable localising them to suit Indian consumers.
It brought out multi-cook with idli keeper and multi-masala,
 both thoroughly Indian and that too South-centric, more such products may head India.
“The company, which has more than 4,000 products, sells about 300 of them in India. Given the promise and the potential in India, we plan to bring in more products but only after localising and customising them to suit requirements,” said Mr Anshu Bagai, Marketing Director of Tupperware.
The research and development teams based in Orlando, Florida, work closely on what suits Indian requirements and accordingly, Tupperware introduces new products.
To bring out products such as the one for idli and masala, it is necessary to work with researchers and design teams.
The company recently associated itself with Master Chef Kunal Kapoor to promote the idea of healthy cooking and best storage practices.
The Ultimo range consists of nine products including casseroles and fry pan. This is the first time Tupperware has launched steel products in India. Mr Anshu Bagai told Business Line, “Tupperware has consistently come up with innovations that not only surprise our consumers but also delight them at every use. We have delightful surprises in store.”
As a direct selling company, it relies heavily on community relationships. Social media has been instrumental tool.
Key word:kitchen appliances