Nowadays tablets had replaced printed menu cards in High-end restaurants namely star hotels.They are now catering to consumers' growing appetite with a digital offering.
Menu cards are passé. Customers can now go through the menu on a fancy tablet and pick the items of their choice. For instance, “their tablets have the detailed menu card with the price of the food/beverage alongside. Diners can click on the item of their choice and get details on the preparation, accompaniments and origin,”
This new offering will be presented to customers at Ramada's pan-Asian restaurant in mumbai, “We have already purchased 16 Sony tablets and plan to accelerate the purchases once we are operational in October.
It reduces cost of making menu cards.
The restaurant are relooking into their menu card once in six months. The introduction of tablets is a one-time expenditure and will help reduce costs of reprinting.
“We have created this application to give customers a rich interactive experience. In some cases, the customers can directly place their order to the kitchen. Through the software, customers can post their recommendations on Facebook,” said Mr Ashwin Roy Choudhary, Founder and CEO, Bombil Media. The software costs Rs 300-600 a month per tablet based on the quantity and number of features.
Hari Mirch, a multi-cuisine restaurant in Kandivali, a north western suburb in Mumbai, also gives diners this digital experience. “My brother was a chef abroad and he suggested the ‘tablet' system. This has helped reduce labour costs as well. Our customer base has increased tremendously after applying the tablet system,” said Mr Shashank Shetty, Director, Hari Mirch, who currently has six Apple iPads in his restaurant.
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